When budgeting for ad campaigns for international businesses, advertisers tend to prioritize their spending to Tier 1 countries. These are the most valuable countries due to their high purchasing power, and similar characteristics. By advertising to high-tier countries, you are paying more per click but expect to also earn more

Tier 3 countries in advertising are the least desirable, and are mostly developing economies with citizens that have limited or no disposable income. These are countries usually avoided by international advertisers. While the costs to advertise to these countries are low, conversion rates are abysmal. You can copy the complete

Tier 2 countries in advertisingg are good economies with average salaries and disposable incomes. They are less desirable than Tier 1 but come with lower CPC & CPA costs. If you want a full list of all country tiers or tier 1 countries, you can find them in the articles

Parasite SEO is the strategic placement of articles or pages on websites with high authority with the purpose of ranking high in Google Search Results (SERPs). With parasite SEO you are leveraging the high authority of your “host” domain to hitch a ride into Google’s top results. How to Get

Learn how to capture leads, create lead capture pages, forms, and discover the best practices for a high converting landing page.

Google has released another core algorithm update, and as usually, SEOs of all industries and sizes are going to freak out. In my opinion, there are two possibilities for this update: Avoid the tsunami of misinformation, let’s go down some more practical advice on how to deal with a Google Core

A three-way link exchange is when website A links to website B in exchange for a link from website C, thus avoiding a direct link which is discouraged by Google.

Google Analytics 4 is equal parts annoying and useful. While it’s great for ecommerce, it doesn’t really address more use cases like SaaS marketing needs. However, it can be customized, and seems like the purpose is to become a more customizable solution for more use cases in the future. One

What is the SEO value of the Barbie campaign? Semrush released the numbers of the “Barbie Phenomenon” on LinkedIn a few days ago. Social Media The marketing campaign for Barbie the Movie have generated a lot of social media buzz. For Instagram: For Facebook: +182.6% engagement +14.576 more followers For

When budgeting for ad campaigns for international businesses, advertisers tend to prioritize their spending to Tier 1 & Tier 2 countries, even if Cost Per Click (CPC) is higher there. These countries are the most valuable to these advertisers due to their high purchasing power, and similar characteristics. By advertising

Regular expressions are a game-changer for SEOs who know how to use them. Recently, I have started using them more with the help of ChatGPT. This article is a guide for non-technical SEOs to up their game with a combination of Regex templates and using AI. The Fastest WordPress Hosting

On average, backlinks cost over $300 each in 2023, and I do expect this to increase due to inflation. While there is no single price you “should pay” for a link, you should expect a medium quality link from a website of DR50-70 to cost around $300.  The reality however

Have you ever seen an ad that seems highly targeted or incredibly personalized? That might be a case of dark marketing or dark advertising. Dark marketing is not so new. With big data solutions, personal information is being collected by advertisers to be used in very creative ways.  Hyper-personalized ads