Marios Roussos – Marketing Experts Hub https://marketingexpertshub.com Level Up Your Marketing Game! Wed, 05 Nov 2025 13:03:57 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 https://marketingexpertshub.com/wp-content/uploads/2026/05/cropped-marketing-experts-hub-logo-32x32.png Marios Roussos – Marketing Experts Hub https://marketingexpertshub.com 32 32 Intent Signals for B2B Marketing: What, How, and Tools https://marketingexpertshub.com/marketing/intent-signals-b2b-marketing/ Sun, 27 Jul 2025 14:56:08 +0000 https://marketingexpertshub.com/?p=2001809 Every missed signal is definitely a missed opportunity, and businesses nowadays can not afford to lose these signs. B2B deals can come and go but high-valued ones can cost you. 

Most buyers don’t wave a flag when they’re in-market. What they do is that they drop subtle breadcrumbs along their journey. These are the intent signals. 

Understanding and leveraging these signals is the key to identifying real buying opportunities before your competitors do. This guide breaks it all down. 

What Are Intent Signals?

Ιntent signals help you figure out who is looking, what they’re looking for, and when they might be ready to buy. All these without relying solely on direct contact.

These signals can be:

  • Interactions with your brand,
  • Research activities across the web,
  • Engagement with competitors or category content,
  • Company-level movements and investments.

Intent signals are observable behaviors that indicate a potential buyer’s interest in a product, service, or solution. 

For B2B marketers and sales teams dealing with large deals, this knowledge is pure gold, as it allows you to prioritize the right accounts, tailor outreach to actual needs and shorten sales cycles.

How to recognize b2b intent signals, an infographic showing the different ways.

Putting it simply… 

…there are 6 types of signals, which are basically a combination of them that, together, complete the picture for the buyer. Bellow a simple framework to help you understand the most common types:

1. Declarative Intent (Zero Party)

What it is: The buyer explicitly tells you their needs, plans, or timelines.

Example: “We’re exploring vendors for a Q4 rollout.”

Where it shows up: Demo forms, live chats, sales calls.

2. Direct Brand Engagement (First Party) 

What it is: The buyer engages with your own digital properties.

Example: Visits pricing page, downloads a whitepaper, starts a trial.

Where it shows up: Website analytics, CRM.

3. Off-Property Brand Engagement (Second Party) 

What it is: The buyer interacts with your brand but on external platforms.

Example: Likes your LinkedIn post, reads your G2 reviews.

Where it shows up: Social media, review sites.

4. Category Engagement (Second Party) 

What it is: The buyer researches the problem or solution category, not through your own properties specifically.

Example: Engages with competitor content, reads industry comparisons, visits UGC forums like Reddit.

Where it shows up: Industry forums, competitor sites, marketplaces.

5. Category Research Activity (Third Party) 

  • What it is: The buyer’s company consumes content related to your space.
  • Example: Downloads reports from 3rd party publishers.
  • Where it shows up: Publisher networks, intent data providers, AI Chatbots.

6. Company Investment Activity (Third Party) 

  • What it is: The company itself signals strategic moves in your space.
  • Example: Announces investments, a new division or key hire in your industry.
  • Where it shows up: Press releases, job boards, news.

By the way, intent signals are being used for ABM marketing too.

How to Use Intent Signals in B2B Marketing

So, what do we do with them and how can we act with intent signals in B2B Marketing, as their value increases only if you know your next steps with them. As promised, here some ways of how to turn these signals into sales acceleration:

1. Prioritize Accounts

Start by prioritizing accounts that are actively showing intent, rather than relying solely on those that fit your Ideal Customer Profile (ICP).

While ICP provides a static framework, intent data adds a dynamic layer that reveals who’s actually in-market. For example, if you’re targeting 10 accounts but only 3 exhibit clear intent signals, those 3 should become your immediate focus, ensuring your resources are aligned with real-time buyer behavior.

2. Personalize Outreach

Personalize your outreach based on the type of intent signal, as it reveals where the buyer is in their journey. Early-stage signals call for educational content to build awareness. Mid-stage signals suggest the buyer is evaluating options, making it the right time to offer comparison guides. 

Late-stage signals indicate readiness to buy, so it’s best to initiate direct sales engagement or schedule a product demo. Matching your message to the buyer’s stage increases relevance and accelerates movement through the funnel.

Again, the type of signal tells you where they are in their journey:

  • Early-stage: Serve educational content.
  • Mid-stage: Offer comparison guides.
  • Late-stage: Trigger sales engagement or product demos.

3. Align Sales & Marketing (True ABM) 

To implement true Account-Based Marketing (ABM), align sales and marketing teams around the same intent insights. Marketing’s role is to warm the account through targeted content and engagement, while sales steps in at the optimal moment, triggered by real-time behavioral signals. This coordination ensures a seamless handoff, maximizes conversion potential, and avoids premature or misaligned outreach.

  • Ensure both teams are working from the same intent insights.
  • Marketing warms the account, then Sales engages at the right moment (based on real-time behavior).

Check the top ABM Tech Stack Tools here.

4. Monitor and Nurture

Not every intent signal indicates immediate buying readiness. That’s why it’s crucial to continuously monitor and nurture leads over time. By tracking how intent signals evolve (such as increasing content engagement or repeat visits) you can identify when a previously cold or dormant lead becomes sales-ready. This long-game approach ensures you don’t overlook future opportunities while focusing on those ready to act now.

  • Not every signal means “ready to buy now”. Keep that in mind.
  • Track progression of signals over time to identify when a dormant lead becomes a hot lead.

5. Score & Automate 

Develop an intent scoring model that combines multiple types of signals to help prioritize which accounts deserve immediate attention. By assigning weight to behaviors such as website visits, content downloads, or third-party research activity, you can rank leads based on buying readiness.

Then, use marketing automation to continuously nurture lower-scoring accounts, delivering relevant content until their intent signals indicate they’re ready for direct outreach.

  • Build an intent scoring model combining multiple signals to prioritize action.
  • Use marketing automation to nurture low-intent signals until they mature.

Tools to Capture Intent Signals

Here are four powerful platforms that can help you tap into intent signals effectively:

ToolWhat It Does
RB2BProvides first-party engagement insights and signal analysis.
ZoomInfoIndustry-leading intent data from web activity, news, and firmographic changes.
Apollo.ioCombines intent with contact data for precise outreach.
6SenseAn advanced AI-driven ABM platform that detects buying intent and automates engagement.
AD 4nXdHzlJooc43F2PFu09Vo7HcwoySdfOLssXLY yWUrSsThQHhEfFMWqb S13FPSHktrzkmoXzhX5BwpOW EsahhWhZee4tbOzUPtBtqnO2lHKze 2omBDn7rtuF7hykaXue7lDHqg?key=OWzhJ0GVOR2f

Pro Tip: No single tool covers every signal. Combining multiple sources offers a clearer, multi-dimensional view of buyer behavior.

Read the room

When we are talking about high-stake B2B deals, the companies who read the room first, are the ones that will win.

Here, we are not talking about “word in the street says…”. We are talking about what buyers will see before they come and knock on your door before they invest in you. With this kind of information you can (and should) engage with the right message at the right time.

But of course the goal here is to close deals faster and smarter. 

If you’re not using intent data today, you’re probably wasting time on the wrong accounts while the real buyers slip away. (Kind of FOMO maybe?).

]]> Top 31 Marketing Experts & Influencers to Follow https://marketingexpertshub.com/marketing/top-marketing-experts-influencers/ Sun, 15 Jun 2025 13:45:38 +0000 https://marketingexpertshub.com/?p=2001794 Marketing moves fast, so do algorithms and platforms that are constantly shift and evolve.

To follow the constant changes in the field, we all tend to follow leaders in marketing who share their top learnings and valuable insights, often practical strategies, templates, and new tactics. 

This is where we get in, with a list, specifically curated for you, of some of the most influential and helpful marketing experts to follow right now.

Who Is This Article For?

  • Marketing professionals seeking inspiration and knowledge.
  • Business owners looking to learn about marketing.

Selection Criteria

We used the following criteria to create this list, which, by no means is a comprehensive list of all the top marketing influencers to follow, rather a collection based on the following criteria:

  • Recognized thought leadership and industry influence.
  • Consistent content creation around marketing.
  • Engagement and following on social media platforms.

Table of Contents

General Digital Marketing Experts

Neil Patel — One of the World's Most Influential Digital Marketers | by Atanas Shorgov | The Marketer | Medium

1. Neil Patel

Neil Patel is a renowned digital marketing expert, co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He specializes in SEO, content marketing, and conversion optimization.

Expertise

  • SEO
  • Content Marketing
  • Conversion Optimization

Follow on:

Tips For Writing Like A Pro, From Top Content Producer Ann Handley

2. Ann Handley

Ann Handley is a pioneer in digital marketing and content creation, serving as the Chief Content Officer at MarketingProfs and author of “Everybody Writes.”

Expertise

  • Content Marketing
  • Writing
  • Digital Strategy

Follow on:

I Stopped Watching Gary Vee 3 Years Ago— Here's Why - Finding Tom

3. Gary Vaynerchuk

Gary Vaynerchuk, CEO of VaynerMedia, is a serial entrepreneur and a prominent figure in digital marketing, known for his expertise in social media and brand building.

Expertise

  • Social Media Marketing
  • Personal Branding
  • Entrepreneurship

Follow on:

Why everything you know about marketing might be wrong — Rand Fishkin explains

4. Rand Fishkin

Rand Fishkin is the co-founder of Moz and SparkToro, recognized for his expertise in SEO and audience intelligence.

Editor’s note: Rand is steadily becoming my go-to source of information, from his Moz’s whiteboard Fridays to his rants on LinkedIn. Rand, is leading with data and always ahead on marketing topics, tackling both difficult and controversial topics.

Expertise

  • SEO
  • Audience Research
  • Content Marketing

Follow on:

AD 4nXfR4dvuaz bQbJwZLm3VkByAjrS6 OnmRB8VU0AtwUubjGum7OfxRYH JVjl4Py7AV2mGIIUuiqR2FVDGv P ypYAbAt0E37k93cMRD2VI1Fu LduZb AH x sRDn5Wjkks5WeJzg?key=vysWn3aGAJ

5. Seth Godin

Seth Godin is a best-selling author and marketing guru, known for his books like “Purple Cow” and “This is Marketing.”

Editor’s notes: While both books are dated now, the marketing messages are timeless and important for any marketer, especially in time of great changes.

Expertise

  • Marketing Strategy
  • Leadership
  • Innovation

Follow on:

Content Marketing Experts

Content Marketing Strategy | Joe Pulizzi

6. Joe Pulizzi

Joe Pulizzi is the founder of the Content Marketing Institute and a pioneer in the content marketing space. He is also the author of several books on content marketing.

Expertise

  • Content Strategy
  • Brand Storytelling
  • Audience Building

Follow on:

7 Super-Practical Techniques to Rapidly Build Your Email List | Video library

7. Brian Dean

Brian Dean is the founder of Backlinko* and an expert in SEO and content marketing strategies.

*Backlinko has been sold to Semrush.

Expertise

  • SEO
  • Link Building
  • Content Optimization

Follow on:

SaaS Marketing Experts

Jason Lemkin Raises $70M SaaStr Fund - WSJ

 8. Jason Lemkin

Jason Lemkin is the founder of SaaStr* and a prominent voice in the SaaS community.

*SaaStr is one of the biggest events in SaaS around the world, and very important to attend for any SaaS marketer.

Expertise

  • SaaS Growth
  • Venture Capital
  • Sales Strategies

Follow on:

April Dunford: The Smart Way to Position Your Products and Brand

9. April Dunford

April Dunford is a positioning expert and author of “Obviously Awesome,” focusing on helping companies position their products effectively.

Expertise

  • Product Positioning
  • Marketing Strategy
  • Messaging

Follow on:

image

10. Nick Malekos

Nick Malekos is a seasoned B2B and SaaS marketer with a strong emphasis on SEO, content strategy, and growth marketing. 

As the founder of Marketing Experts Hub, Nick provides valuable resources, templates, and calculators tailored for marketers aiming to enhance their strategies. 

He also writes the newsletter B2B Marketing Shots, a biweekly newsletter on B2B Marketing topics.

Expertise

  • SEO & Content Marketing
  • SaaS Growth Strategies
  • Product-Led Growth (PLG)
  • Demand Generation
  • Marketing Automation

Follow on:

SEO Marketing Experts

Aleyda Solís, international SEO cosultant. BCC Speakers.

11. Aleyda Solís

Aleyda Solís is an international SEO consultant and founder of Orainti, specializing in technical SEO and international SEO strategies.

Expertise

  • Technical SEO
  • International SEO
  • Mobile SEO

Follow on:

Lily Ray (Amsive Digital): 'Any SEO who hasn't jumped onto the E-A-T wave is not playing close enough attention' – DDMA

12. Lily Ray

Lily Ray is the SEO Director at Amsive Digital and is known for her expertise in E-E-A-T and algorithm updates.

Expertise

  • E-E-A-T
  • Algorithm Analysis
  • SEO Strategy

Follow on:

Mark Williams-Cook

13. Mark Williams-Cook

Mark Williams-Cook a SEO professional and the creator of AlsoAsked, a tool that visualizes ‘People Also Ask’ featured snippets from Google, aiding in content strategy development. With over 15 years in the industry, he has been instrumental in shaping SEO strategies for various organizations. 

Expertise

  • Technical SEO
  • Content Strategy

Follow on:

The SEO event of Eastern Europe • SERP Conf. 2023

14. Judith Lewis

Judith Lewis is the founder of DeCabbit Consultancy and a renowned speaker in the SEO community. Her expertise spans technical SEO, content marketing, and digital strategy, making her a sought-after consultant for businesses aiming to enhance their online presence. 

Expertise

  • Technical SEO
  • Content Marketing
  • Digital Strategy

Follow on:

Strategic SEO & International SEO Consultant · Gianluca Fiorelli

15. Gianluca Fiorelli

Gianluca Fiorelli is an international SEO consultant known for his deep understanding of global SEO strategies and content optimization. He has been instrumental in helping brands expand their reach across different markets through tailored SEO approaches. 

Expertise

  • International SEO
  • Content Optimization
  • SEO Strategy

Follow on:

1000019076

​16. Miłosz Krasiński

​Miłosz Krasiński is a highly recognized international SEO consultant and digital growth strategist with over a decade of experience, particularly renowned within the Polish SEO scene and the global SaaS industry.

​He is the founder of Chilli Fruit Web Consulting, a specialist agency that focused on advanced link building and SEO strategies, particularly for high-growth tech companies. Krasiński is considered a hardcore link-building specialist, known for his methodical approach, including the A-B-C Link Exchange method, which has helped him and his clients achieve significant organic search growth.

Milosz is now focusing on GEO visibility through his agency.

​Expertise

  • Digital PR link-building and outreach strategies.
  • Brand mentions on.
  • ​AIO + GEO + LLM Visibility

​Follow on:

Brand Marketing Experts

4 Short Life Lessons From Bozoma Saint John - The Blog of Author Tim Ferriss

17. Bozoma Saint John

Bozoma Saint John is a marketing executive with experience at companies like Netflix, Apple, and Uber, known for her bold branding strategies.

Expertise

  • Brand Strategy
  • Cultural Marketing
  • Leadership

Follow on:

Resume Rewind: Longtime GE Exec Linda Boff Shares Her Blueprint for Early-Career Success

18. Linda Boff

Linda Boff is the Chief Marketing Officer at GE, focusing on brand transformation and digital marketing.

Expertise

  • Digital Marketing
  • Brand Transformation
  • Corporate Communications

Follow on:

Raja Rajamannar | Worth

19. Raja Rajamannar

Raja Rajamannar is well known for his innovative approach to marketing, seamlessly integrating technology, data analytics, and purpose-driven strategies. At Mastercard, he has spearheaded initiatives that blend marketing with broader business objectives. His leadership has been pivotal in positioning Mastercard as a forward-thinking brand in the digital age. 

Expertise

  • Purpose-Driven Marketing
  • Integration of Technology in Branding
  • Strategic Communications

Follow on:

Small Data, Big Impact!” – An Interview with Martin Lindstrom

20. Martin Lindstrom 

Martin Lindstrom is a globally recognized branding expert and author of best-selling books such as Buyology and Small Data. His work delves into the subconscious behaviors of consumers, offering insights into how brands can connect more deeply with their audiences. Lindstrom’s methodologies are adopted by Fortune 500 companies aiming to enhance their brand strategies. 

Expertise

  • Consumer Behavior Analysis
  • Neuromarketing
  • Brand Strategy Development

Follow on:

Liz Taylor: The 'Be Yourself' Leader | Ogilvy

21. Liz Taylor

Liz Taylor stands at the forefront of creative brand storytelling, leading Ogilvy’s global creative vision. Her emphasis on bold, innovative campaigns has redefined how brands engage with their audiences. 

Expertise

  • Creative Brand Storytelling
  • Integration of AI in Marketing
  • Innovative Campaign Development

Follow on:

Email Marketing Experts

Expert Email Marketing Advice in 2022 | Dyspatch

22. Chad S. White

Chad S. White is the Head of Research at Oracle Marketing Consulting and author of “Email Marketing Rules.”

Expertise

  • Email Strategy
  • Deliverability
  • Compliance

Follow on:

Amazon.com: Joanna Wiebe: books, biography, latest update

23. Joanna Wiebe

Joanna Wiebe is the founder of Copyhackers and specializes in conversion copywriting for emails and landing pages.

Expertise

  • Copywriting
  • Conversion Optimization
  • Email Marketing

Follow on:

Email Marketing Strategist Kath Pay - Holistic Email Marketing

24. Kath Pay

Kath Pay is the founder of Holistic Email Marketing and a leading authority in the email marketing industry. With over two decades of experience, she emphasizes with a comprehensive approach that integrates email marketing with overall business strategies. Kath is also an international bestselling author and a sought-after keynote speaker at various industry events. 

Expertise

  • Holistic Email Marketing Strategies
  • Customer-Centric Campaigns
  • Email Deliverability and Optimization

Follow on:

25. Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant with over 13 years of hands-on experience. He has collaborated with A-list brands like AEGON, Unilever, and KLM, helping them enhance their email marketing results. Jordie is known for his comprehensive approach, encompassing everything from conversion optimization to strategy development. 

Expertise

  • Email Marketing Strategy
  • Vendor Selection and Tool Evaluation
  • Training and Workshops

Follow on:

Liz Wilcox: How AI Is Disrupting Our Industry, and What We Can Do About It | by Cynthia Corsetti | Authority Magazine | Medium

26. Liz Wilcox

Liz Wilcox, known as the “Fresh Princess of Email,” is an email strategist who specializes in helping small businesses and entrepreneurs build effective email marketing systems. She developed the “Email Staircase” methodology, and she is also recognized for her engaging speaking.

Expertise

  • Email Strategy for Small Businesses
  • List Building and Engagement
  • Educational Resources and Templates

Follow on:

AI Marketing Experts

27. Elena Knox

Elena Knox is a Creative Director at BBDO, leveraging AI tools like Midjourney for innovative advertising campaigns.

Expertise

  • AI in Advertising
  • Creative Direction
  • Visual Storytelling

Follow on:

28. Eric Wegerbauer

Eric Wegerbauer is a Creative Director at TBWA, focusing on integrating AI into content optimization and personalized advertising.

Expertise

  • AI Integration
  • Content Optimization
  • Personalized Marketing

Follow on:

FIF 2024: 'Nobody is actually doing AI', says Daniel Hulme

29. Daniel Hulme

Daniel Hulme is known in the AI and marketing landscape, serving as the Chief AI Officer at WPP, one of the world’s largest advertising and PR companies. He is also the founder and CEO of Satalia, a company specializing in AI-driven optimization solutions. Hulme’s work focuses on integrating AI into organizational processes to enhance decision-making and efficiency. 

Expertise

  • AI Integration in Marketing
  • Organizational Optimization
  • Ethical AI Implementation

Follow on:

Hikari Senju Of Omneky On the Future of Artificial Intelligence | by David Leichner | Authority Magazine | Medium

30. Hikari Senju

Hikari Senju is the founder and CEO of Omneky, a company that leverages AI to generate and optimize advertising creatives. With a background in computer science from Harvard University, Senju combines technical expertise with entrepreneurial acumen to revolutionize digital advertising through AI. 

Expertise

  • AI-Generated Advertising
  • Creative Optimization
  • Machine Learning Applications in Marketing

Follow on:

Chris Duffey - Wikipedia

31. Chris Duffey

Chris Duffey is a strategic development leader at Adobe, focusing on the intersection of AI and creativity. He is the author of “Superhuman Innovation,” a book co-authored with an AI named Aimé, exploring how AI can augment human creativity in business. Duffey is a frequent speaker on topics related to AI, design, and innovation. 

Expertise

  • AI in Creative Processes
  • Human-AI Collaboration
  • Digital Experience Innovation

Follow on:

Whether you are building a brand, scaling a SaaS product, or navigating the future of AI in marketing, these experts offer the insights and inspiration to keep you ahead of the curve.

There are many more marketing experts worth following, both big and small, but starting your journey with some of the above is a great jump-start into the world of marketing!

]]> 5 Ways to Find Youtube Influencers in 2023 https://marketingexpertshub.com/marketing/find-youtube-influencers/ Sat, 08 Apr 2023 15:40:10 +0000 https://marketingexpertshub.com/?p=1000713 { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How do you find an influencer?", "acceptedAnswer": { "@type": "Answer", "text": "Here is what you need to do to find the right YouTube influencer: Search Youtube Use Google search Check out other social media Use Youtube analytics tool Contact the influencer from their social media or by email" } },{ "@type": "Question", "name": "How do I reach out to YouTube influencers?", "acceptedAnswer": { "@type": "Answer", "text": "Email them Send DMs in their Social media DMs Contact Agencies Search Influencer marketing platforms" } },{ "@type": "Question", "name": "What are some platforms to find YouTube influencers?", "acceptedAnswer": { "@type": "Answer", "text": "The most well known platforms to find YouTube influencers are: Youtube BrandConnect (previously known as FameBit), Grapevine and AspireIQ." } }] }

Finding YouTube influencers sounds like a pretty simple thing you might say. Is it though? The advertising industry has changed a lot in the past decades, especially with the rise of social media. 

The simple formula of creating an ad, that sends a message and the brand sticks to the mind of the consumers, is just not working.  Well, at least it is not working on social media platforms. The main reason is that, even though the message is the same, the platform and the medium are not. 

Nowadays, we have transferred our attention from television and other traditional mass media to the internet. Platforms like Youtube, Vine, and the latest, TikTok, have conquered the power of video in influencer marketing campaigns. As a result, a new type of brand ambassador has emerged from social media – Youtube influencers.

Last year, the global influencer marketing value skyrocketed to $16.4 billion in value. That speaks volumes of its importance.

The influencer marketing campaigns of any brand has to focus on platforms such as Youtube, in order to enrich and boost its message to consumers. But, how easy is it to find the right influencer on Youtube, in this vast sea of social media and be sure that person is the right one? 

Benefits of Working with a YouTube Influencer

Before we dive into practices on how to choose from the thousands of Youtube influencers for your product, we need to outline some of the benefits of working with a Youtube creator.

The 10 benefits of working with a youtube influencer.

Why is good to have a Youtube influencer on the company’s side:

Reach a Large and Targeted Audience

As the term “influencer” implies, those creators, and especially Youtube influencers frequently have large and highly involved followers that can be used to reach a large and targeted audience. 

Their audiences, usually are spread on other social media platforms as well, which is translated to bigger targeted audiences. The goal is for the influencer to be able to create conversations with their audiences and boost the engagement rate.

Increase Brand Awareness

Working with an influencer can help increase brand awareness by exposing your business to a larger audience -locally or globally – that may not have been aware of it previously. A simple video, a word in the creator’s script, unboxing a product or even a mention, can have a significant impact. 

Increase Credibility

Working with Youtube influencers can help a business gain – or should I say exchange- credibility. This occurs as their followers, almost religiously, follow the content creator’s opinions and recommendations. Even if they are curious, there is a high chance to try the product or the service.

Pro Tip: Always work with industry relevant influencers with a good reputation. Working with an influencer you “share credibility”. Working with questionable influencers can also have negative effects while you are trying to build credibility for your business.

Boost SEO

Working with influencers can boost a company’s organic search results. A major part of SEO is brand awareness, bigger brands who are more recognizable get more searches for both their organic branded and non-branded terms. Also, working with influencers on social media, you get more references and build links back to your website.

Authentic Content

This is one of the most precious benefits of working with a Youtube Influencer. Usually, they are skilled at creating authentic and engaging video content that resonates with their audience, which can aid in the creation of a favourable image of your brand. 

All the content they will create is out of the norms of traditional advertising and thus it is much more powerful, as the audiences see it as something new.  It can easily make it trending in the charts and increase the engagement rate.

High Chances of Increased Engagement

Collaborating with influencers can help increase brand engagement because their followers are more likely to interact with content that comes from a Youtube channel they trust.

Increase Sales

As a result of the above, because their followers are often highly engaged and eager to try out products suggested by their favourite influencers, influencer marketing can lead to increased sales.

Cost-Effective

Another interesting benefit is the reduced cost. When compared to conventional marketing methods, influencer marketing can be a cost-effective way to reach a large and engaged audience. This is because their audience is more targeted and relevant compared to a more traditional medium like radio or television.

Develop Relationships

Working with influencers can help you develop long-term relationships with people who have a strong online presence and can serve as valuable business ambassadors. Under their big names, there are a number of subscribers who identify themselves with the Youtube creator.

Gain Access to New Markets

Collaborating with influencers in various niches can help your business gain access to previously unreachable markets. Especially, for a company that searches for ways to expand its brand and reach bigger audiences and target markets out of its usual reach. Think of influencers as introducers, opening the doors to new markets.

How to Choose the Right YouTube Influencer

And now, here comes the hardest part – how to choose the right Youtube influencer for your brand or your product. There are numerous factors that can affect your decision for the right creator.

Evaluating a YouTube Influencer

First, as a marketer, you need to define your Target Audience and relevancy. The first part when evaluating an influencer is that it matches your brand and business goals. Be sure that the influencer satisfies the following criteria:

  • They have a relevant audience to your brand
  • Their content aligns with the brand values, missing, and messaging
  • Their audience demographics matches your target audience
  • Their other promotions and collaborations are not questionable

The next step to check is pure mathematics. Here are the numbers you need to pay attention when evaluating an influencer:

  • Number of subscribers or followers
  • Average views
  • Engagement metrics (likes, comments, and shares)

Pro Tip: Ask the influencers to share information they only have access to like demographics such as countries, ages, and gender of their audience from the YouTube Studio dashboard to evaluate their audience. You can also ask them to share some numbers with similar collaborations with other brands, like how many clicks (if tracked) or affiliate sales they did.

You should check the Engagement Metrics as it is crucial for the virality of the content. These engagement metrics include: 

  • Likes, comments, and shares on the influencer’s video

The Influencer’s Content is what you should analyse next and have an idea of their influencer profile. 

What to check: 

  • If their content aligns with your brand values, mission, and messaging. You should also look for consistency in their content and ensure that they are credible and trustworthy.

Another thing to do is to examine the Performance in previous campaigns, that the Youtube influencer has done with other companies and brands. 

What to check: 

  • What was their outreach?
  • Does the algorithm show in the search engine any previous campaigns? 
  • What are their average views? 

Through these statistics, you will get a clear view and determine if they have the potential to achieve your goals.

It is not only Youtube though, as every content creator and influencer has a presence on different social media platforms. What you need to consider is their Reach to their audiences. 

What to check: 

  • How many followers do they have on their social media?
  • What are the interactions?
  • Look for influencers who have a large and engaged following that aligns with your target audience.

Have also in mind that there are differences between influencers based on the size of their audiences and this can be essential for your goals and targets. 

First of all, the Micro-influencers ranging between 1,000 to 100,000 followers are usually creators with a particular niche or industry. Their followers are more likely experts in that field and are highly engaged with the creator. 

Macro-influencers are the next tier and have a larger audience of typically between 100,000 to 1 million followers. They usually are more diversified in multiple niches but can offer a broader reach. 

Lastly, the Top Influencers, have over 1 million followers. Those are typically well-known public figures, celebrities, or social media influencers with a wide and diverse audience.

Assess Authenticity

Following the next step is to Assess their Authenticity. There is an endless list of influencers nowadays, so it is quite important for marketers to look for Youtube Influencers with high authenticity and genuine content. 

How authentic they are and how genuine they come across to their followers will affect the spread of the message. More authenticity means a more positive impact on their followers and their opinions and recommendations will be more trusted.

Collaboration Opportunity

After you find your Youtube Influencer and make the proper communications, you should be able to understand if there is a Collaboration Opportunity. 

Some Youtube influencers are more willing to collaborate than others with their creative ideas and the way they work, taking the brand a step forward. Or even they might be able to enhance your digital marketing strategy. 

There is a lot of research, analysis and factors that you need to consider before choosing the right Youtube influencer for your brand. It takes some time to examine who is more aligned with your brand values, has an engaged following, and is willing to collaborate with your brand to create authentic and engaging content.

5 Ways to Find Youtube Influencers

Now comes the practical part, which is time for you or your team to find and choose the candidates who will represent your brand or your company. Having done the above research, there are a couple of ways to pick among the thousands of content creators out there.

5 ways to find youtube influencers online, from YouTube search to Google, Social media, analytics, and marketplaces.

Here is a small list, without limiting yourselves to that:

A search engine like Google might be the simplest tool to use. Search as normal, relevant keywords with your brand and your niche, into YouTube’s search bar. By using specific terms that represent your industry, product or service you offer, you can narrow down the results. A list of potential influencers who are making youtube videos for let’s say, product reviews can lead to potential customers.

Try to think of your customers. What will they search before they end up looking at your product? Follow their patterns and relevant influencers they will find on their way.

Google Search engine itself

Like the first one, use Google to search for influencers in your industry. You can use keywords related to your niche, to find trending influencers. Note that they might not be the best YouTubers but they definitely have trending videos and the type of content which the algorithm likes more. Keywords like “best youtube influencers” or “youtube creators” or even relative hashtags with your brand can give you an idea.

Other Social Media

As we mentioned above, it is not just Youtube. Many YouTubersuse other social media platforms like Twitter, Instagram and Facebook. Use the search tools to find and reach out to more influencers. Some influencers prefer to communicate by email, but many prefer to communicate by Twitter or Instagram to potential sponsors.

Youtube Analytics

If you have a YouTube channel already, you can use the Youtube analytics tool to find popular videos related to your brand. See the keywords your audience uses and how they find you. 

Influencer Marketplaces

Search for and connect with influencers in your niche on influencer marketing platforms like Famebit, Grapevine, or Upfluence. These sites operate with big influencer databases you can search.

How to contact the right influencers

Now that you made a shortlist of your preferable Youtube creators, it’s time to contact them and offer them a collaboration. But how will you do that? 

Here is how to contact influencers for partnerships & sponsorships:

  • Email
  • Social media DMs
  • Agencies
  • Influencer marketing platforms

Especially when they are quite popular and it is almost certain they get a lot of messages daily from other marketing campaigns.

The most direct way is to email them or try to get in touch through their other social media accounts. Some of them may even have contact details on their websites and/or their video platform (check the “About” section on their websites or their Youtube channel) or their social media pages.

The third option is through an Agency. Since most Youtube creators or channels are self-made, they might be working with agencies that specialise in marketing matters or management companies that handle their business affairs. An Agency can also help you find an influencer from their pool of clients, but it might cost you.

Youtube BrandConnect (previously known as FameBit), Grapevine and AspireIQ, are some of the Collaboration platforms out there, where influencers are connected with brands and you can easily create a campaign inviting Youtube Influencers to apply and work with you.

The Hunt Begins

To summarise everything that has been said thus far, there are a few points to consider. There are thousands if not millions of creators available who may be able to provide you with a good depiction of your business or services.

But the secret is to find someone with whom you can collaborate to develop significant content for you and your organisation, someone who will appreciate and promote your brand.

You might eventually come up with a combination of tools and methods for finding folks to be your ambassadors. Developing a methodology and a standard operating procedure (SOP) with best practices that work for you can help you expand your influencer outreach in the future.

Frequently Asked Questions (FAQs)

How do you find an influencer?

Here is what you need to do to find the right YouTube influencer:

  1. Search Youtube 
  2. Use Google search
  3. Check out other social media 
  4. Use Youtube analytics tool
  5. Contact the influencer from their social media or by email

How do I reach out to YouTube influencers?

  1. Email them
  2. Send DMs in their Social media DMs
  3. Contact Agencies
  4. Search Influencer marketing platforms

What are some platforms to find YouTube influencers?

The most well known platforms to find YouTube influencers are: Youtube BrandConnect (previously known as FameBit), Grapevine and AspireIQ.

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