Automating content production is one of the main use cases for AI workflows in B2B SaaS marketing.  The challenge? Identifying the most optimal ways to use them to increase content creation speed without sacrificing quality. Hence the article. In the next 10 minutes, I will show you examples of AI workflows I’ve built to automate…

Answer engine optimization. Another buzzword everyone, probably even your neighbor’s dog, has heard of (that’s a joke, of course). However, it’s more than “just another trend.” And God knows, we’ve seen plenty of those over the years.  This time, we are dealing with something that is relatively new but has already redefined the way we…

Rapidly growing businesses often lack the strategic marketing direction required to scale up. If you can’t afford a marketing leader like a full-time Chief Marketing Officer (CMO) or VP of marketing, hiring a Fractional CMO might be the best choice. Companies with great products can grow organically up to a point, but to really compete…

Generative Engine Optimization, or GEO as it is known is becoming more and more popular as AI tools are being used in the discovery and evaluation process of a buyer’s journey. Having worked in SEO for quite a while, I wanted to dive deep into the topic and explore which agencies are worth working with…

Cold outbound has lost all momentum. Everyone’s blasting pitches in the first or second message, and it’s become a running joke on LinkedIn. Your job is to stop trying to bore people into buying and start making them actually want to pay attention.  The way to do it is by posting content that resonates with…

In the world of tech, giants swallow startups. It’s the natural order. But on October 29, 2025, something strange happened. Grammarly, acquired Superhuman for $13 billion valuation, and then took its identity. This brilliant and unconventional strategy by Grammarly is, in my opinion, a move to stay relevant and evolve when your main product has…