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Choosing referral marketing software shouldn’t feel like guesswork, but most comparison guides leave buyers with more options instead of fewer. This guide takes a different angle: 8 software tools mapped to the business models they actually fit, with verified pricing,…
Every B2B marketing function I’ve reviewed this year, across several brands, has been running 8-15 different pieces of marketing software at any given moment. Often 2-3 are overlapping in functionality. And so, for the vast majority of marketers, the question…
You have a great product. You have poured your heart and soul into it and made sure it covers every possible pain point your customers could have. And they seem to appreciate it. Yet, despite loving your product, your customers…
If you have spent any real time building on LinkedIn since 2018, you may have used Shield (ShieldApp) for LinkedIn Analytics. Now it is going away. Shield is winding down. Both Google and LinkedIn made it clear that we could…
Every few years, a label gets slapped on agencies faster than anyone can define it. Right now, that label is ‘AI SEO.’ We researched and analyzed the agencies claiming this space. We looked at what their capabilities actually entail, what…
I sat down with Shiyam Sunder, founder of Slate and CEO of TripleDart, for a live demo of the platform his team has been building for B2B SaaS SEO and content teams. This was not a marketing call. I booked time on his calendar to evaluate Slate as a…
PPC ads help SaaS brands build awareness and generate leads by paying for placements across search engines, display networks, social media, and online marketplaces. But those placements are competitive. For any given query, multiple businesses are bidding for the same…
LinkedIn has banned HeyReach.io‘s page. The LinkedIn outreach automation tool had 16.4k followers and was increasingly popular in the LinkedIn outreach community. Now the page has disappeared. *It is unknown if the functionality of the software has been impacted, for…
