Read about marketing concepts, tricks, and hacks to improve your digital marketing skills!
I sat down with Shiyam Sunder, founder of Slate and CEO of TripleDart, for a live demo of the platform his team has been building for B2B SaaS SEO and content teams. This was not a marketing call. I booked time on his calendar to evaluate Slate as a…
PPC ads help SaaS brands build awareness and generate leads by paying for placements across search engines, display networks, social media, and online marketplaces. But those placements are competitive. For any given query, multiple businesses are bidding for the same…
LinkedIn has banned HeyReach.io‘s page. The LinkedIn outreach automation tool had 16.4k followers and was increasingly popular in the LinkedIn outreach community. Now the page has disappeared. *It is unknown if the functionality of the software has been impacted, for…
When budgeting for ad campaigns for international businesses, advertisers tend to prioritize their spending to Tier 1 & Tier 2 countries, even if Cost Per Click (CPC) is higher there. These countries are the most valuable to these advertisers due…
LinkedIn lets you save posts. That’s it. There’s no way to For a casual user, that’s fine. For a content creator, marketer, or sales professional who spends real time on LinkedIn, it’s a dead end. You save a post from…
Automating content production is one of the main use cases for AI workflows in B2B SaaS marketing. The challenge? Identifying the most optimal ways to use them to increase content creation speed without sacrificing quality. Hence the article. In the…
Generative Engine Optimization, or GEO as it is known is becoming more and more popular as AI tools are being used in the discovery and evaluation process of a buyer’s journey. Having worked in SEO for quite a while, I…
Cold outbound has lost all momentum. Everyone’s blasting pitches in the first or second message, and it’s become a running joke on LinkedIn. Your job is to stop trying to bore people into buying and start making them actually want…
