Welcome to Marketing Experts Hub
The Marketing Experts Hub aims to become a resource for marketers around the world by explaining marketing concepts and marketing technology.
What is Lead Capture and Why Does Your Business Need It?
Lead capture refers to the process of collecting information from potential customers, or leads, who express interest in a company’s products or services. An effective lead capture strategy is crucial for businesses seeking to grow and maintain a steady flow of prospects. This article will explore the various components of
What is a Fractional CMO and Why Do You Need One?
Rapidly growing businesses often lack the strategic marketing direction required to scale up. If you can’t afford a marketing leader like a full-time Chief Marketing Officer (CMO) or VP of marketing, hiring a Fractional CMO might be the best choice. Companies with great products can grow organically up to a
Asana VS Wrike Comparison: Which one is the Best for Your Team?
Asana and Wrike are both leading task management software. Both are great project management software specializing in different use cases. Whether you choose Asana or Wrike for your company or team, depends on your specific use case. In this article, I aim to guide you and help you choose which
What are Lead Capture Pages? Best Practices, Examples, & Tools
Learn how to capture leads, create lead capture pages, forms, and discover the best practices for a high converting landing page.
🔎What is Google’s Bard A.I.? The Artificial Intelligence in Search
Google has openned Bard AI to public access trial. You can access Bard A.I. to test it here. You can read the full announcement on Google’s blog. P.S.: The Bard test waitlist is only available to specific countries for now. ———————— Alphabet’s CEO Sundar Pichai has announced Bard A.I. as
Asana VS Jira Comparison: Which is Right for You?
Asana and Jira are two of the most well known and powerful project management tools in the market, and often compared when project managers are looking to choose the right tool for their teams. Both project management software are great for the job, but come with different approaches to task
The Best Asana Competitors & Alternatives for 2023
The Best Asana Competitors & Alternatives for 2023 Asana is probably the most popular project management tool for individuals and organizations alike. But, in some cases, Asana might not be the right choice for you and your team. You might be looking to change from Asana or decide which tool
Slack Vs Asana Comparison: Which Project Management Tool to Use
Slack and Asana are two of the most well-known tools for project management and team communication. But, which one is the right project management tool for your business? In this article, I will be comparing Slack vs Asana from a project management point of view, and help you decide which
What is Canva Docs? The New Document Editor and Productivity Suite
Canva has just introduced Canva Docs, an office document suite that is focused on design and will enable users to create beautiful, rich documents. This is a direct competitor to Microsoft Office and Google Docs. Modern Office Productivity Software Canva Docs is another productivity tool suite that combines rich text,
27 Ways to Repurpose Content
Repurposing content is a great way to scale up your content marketing strategy. By reusing content you save time, effort, and money while producing consistent content across channels. Here are 27 ideas to reuse your content in other formats: Website / Blog Content Landing Page Repurposing your lead magnet’s content
Content Reuse: How to Scale Up Your Content Marketing Strategy
Let’s face it, creating great content consistently costs money, time, and resources. The solution? Creating reusable content to scale up your content efforts and reach broader audiences with limited resources. What is Content Reuse? Content reuse is the process of using existing content in a new way. Content reuse may
What is the Dark Funnel and How to Measure It
The dark funnel is the scary place where attribution and buyer journeys fail. Many marketers either ignore or misattribute the dark funnel. But, with the ever-increasing threats to digital marketing attribution, we need to better understand the hidden side of the sales funnel, else, we miss a huge opportunity for
What is a 3-Way Link Exchange (ABC) & Best Practices
A three-way link exchange is when website A links to website B in exchange for a link from website C, thus avoiding a direct link which is discouraged by Google.
Comparing Square vs Squarespace: What’s the difference?
Square and Squarespace may sound the same, but are two very different companies in the e-commerce space, enabling individuals and businesses to build a website, sell their products online, and process payments.
The Problems with Remote Meetings and How to Solve Them
Remote work meetings are a scourge and many remote workers experience meeting fatigue. Why is that? Too many meetings are tiring and can break concentration and reduce productivity. They take time from other tasks and often end up with a handful of people discussing while others passively exist in the