Google’s neweste update is going to be massive, read their announcement here, and as usually, SEOs of all industries and sizes are going to freak out. Avoid the tsunami of

Attraction marketing is a modern marketing strategy that emphasizes building connections with potential customers by offering value and engaging content before promoting a product or service.  It revolves around attracting

Earlier this year, I started studying about recession-proof marketing strategies, and what has historically worked over the years. My plan was to write a complete guide on the topic. The

When budgeting for ad campaigns for international businesses, advertisers tend to prioritize their spending to Tier 1 countries. These are the most valuable countries due to their high purchasing power,

Tier 3 countries in advertising are the least desirable, and are mostly developing economies with citizens that have limited or no disposable income. These are countries usually avoided by international

Tier 2 countries in advertising are good economies with average salaries and disposable incomes. They are less desirable than Tier 1 but come with lower CPC & CPA costs. If

Parasite SEO is the strategic placement of articles or pages on websites with high authority with the purpose of ranking high in Google Search Results (SERPs). With parasite SEO you

Learn how to capture leads, create lead capture pages, forms, and discover the best practices for a high converting landing page.

A three-way link exchange is when website A links to website B in exchange for a link from website C, thus avoiding a direct link which is discouraged by Google.

Google Analytics 4 is equal parts annoying and useful. While it’s great for ecommerce, it doesn’t really address more use cases like SaaS marketing needs. However, it can be customized,

What is the SEO value of the Barbie campaign? Semrush released the numbers of the “Barbie Phenomenon” on LinkedIn a few days ago. Social Media The marketing campaign for Barbie

When budgeting for ad campaigns for international businesses, advertisers tend to prioritize their spending to Tier 1 & Tier 2 countries, even if Cost Per Click (CPC) is higher there.

Regular expressions are a game-changer for SEOs who know how to use them. Recently, I have started using them more with the help of ChatGPT. This article is a guide

On average, backlinks cost over $300 each in 2024, and I do expect this to increase due to inflation. While there is no single price you “should pay” for a

Have you ever seen an ad that seems highly targeted or incredibly personalized? That might be a case of dark marketing or dark advertising. Dark marketing is not so new.

Finding YouTube influencers sounds like a pretty simple thing you might say. Is it though? The advertising industry has changed a lot in the past decades, especially with the rise

Generative AI is a powerful tool for any marketer, and can do much more than write content. It can also provide short code snippets for your work. I have been

Lead capture refers to the process of collecting information from potential customers, or leads, who express interest in a company’s products or services. An effective lead capture strategy is crucial