Marketing

Have you ever seen an ad that seems highly targeted or incredibly personalized? That might be a case of dark marketing or dark advertising. Dark

Finding YouTube influencers sounds like a pretty simple thing you might say. Is it though? The advertising industry has changed a lot in the past

Generative AI is a powerful tool for any marketer, and can do much more than write content. It can also provide short code snippets for

Lead capture refers to the process of collecting information from potential customers, or leads, who express interest in a company’s products or services. An effective

Repurposing content is a great way to scale up your content marketing strategy. By reusing content you save time, effort, and money while producing consistent

Let’s face it, creating great content consistently costs money, time, and resources.  The solution?  Creating reusable content to scale up your content efforts and reach

The dark funnel is the scary place where attribution and buyer journeys fail. Many marketers either ignore or misattribute the dark funnel. But, with the