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Christos Pipinikas

Christos is all about helping B2B and SaaS businesses craft killer website copy that is clear, effective, and ethical to help them attract more leads and sales. When he’s not writing copy, he literally breathes geek culture, reads and writes genre fiction like a madman, brawls with his cats (plural), works on becoming a bestselling author, does open mic stand-up comedy, and metabolizes caffeine at an alarming rate. “What matters most is how well you walk through the fire.”
The cover image of "What is attraction marketing" showing a human stick figure holding a magnet towards the title.

What is Attraction Marketing?

Attraction marketing is a modern marketing strategy that emphasizes building connections with potential customers by offering value and engaging content before promoting a product or

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