Marketing Experts Hub runs three owned channels: a weekly email newsletter, a LinkedIn newsletter, and a website built for search and AI answers.
Expert-written content for expert readers.
Readers come to learn how to run pipeline, growth and organic search, and your brand shows up in that context.
B2B Marketing Shots: Email Newsletter
A weekly email on Substack covering B2B marketing, GTM, demand gen, tools and SEO for SaaS operators. b2b.marketingexpertshub.com
- 410 subscribers, growing ~10%
- 20 to 22% average open rate
- ~85 opens per issue, plus 30 to 50 reads from the Substack network
- Weekly, operating for 18 months since late March 2025
Audience by region: Europe 43.0% · North America 19.2% · South Asia 18.4% · Middle East & North Africa 7.5% · Asia Pacific 7.3% · Latin America & Africa 4.6%
54% of readers are in the US, UK and EU, and 58% are in Tier-1 B2B markets. Readers include marketers at AirOps, ChartMogul, Webflow, LearnWorlds, HeyReach and Product Marketing Alliance.
SEO Marketing Shots: LinkedIn Newsletter
A LinkedIn newsletter on SEO, AI search and content for B2B, delivered in-app and by email. View on LinkedIn
- 2,500+ subscribers, ~1,500 with in-app notifications on
- 700 to 1,500 impressions per edition
- 20 to 25% open rate (LinkedIn views and email)
- 1 to 2 editions per month, published as indexed LinkedIn articles
Audience: Mostly SEOs, plus B2B marketers who own organic growth, content and AI search visibility. Readers include SEO specialists, content leads, growth marketers and agency owners.
Marketing Experts Hub: Website
Guides, playbooks and research for B2B marketers, found through search and AI answers.
- 4K to 6K sessions per month
- DR 41 (Ahrefs)
- Evergreen placements that stay live on the site
Traffic by country: United States 16% · European Union 5% · United Kingdom 2% · Worldwide 77%
Topics: B2B marketing, demand gen, performance and SEO. Most readers arrive through organic search or AI search, or come back directly for the site’s tools and guides.