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I sat down with Shiyam Sunder, founder of Slate and CEO of TripleDart, for a live demo of the platform his team has been building for B2B SaaS SEO and content teams. This was not a marketing call. I booked time on his calendar to evaluate Slate as a potential buyer. The conversation that follows is what a senior practitioner sounds like trying to…

PPC ads help SaaS brands build awareness and generate leads by paying for placements across search engines, display networks, social media, and online marketplaces. But those placements are competitive. For any given query, multiple businesses are bidding for the same handful of spots. SaaS PPC agencies know how ad platforms decide which businesses win those…

Custom software development companies build digital solutions tailored to your business. Whether you need a user-friendly app to engage customers or a more efficient operational system, these partners help you move faster, reduce risk, and grow your company. Some of the top custom software development companies are: Company nameFounding yearKey servicesWhat sets the company apartMinimum…

LinkedIn has banned HeyReach.io’s page. The LinkedIn outreach automation tool had 16.4k followers and was increasingly popular in the LinkedIn outreach community. Now the page has disappeared. *It is unknown if the functionality of the software has been impacted, for now it’s a ban on business pages as far as we know. Nick Velkovski was…

When budgeting for ad campaigns for international businesses, advertisers tend to prioritize their spending to Tier 1 & Tier 2 countries, even if Cost Per Click (CPC) is higher there. These countries are the most valuable to these advertisers due to their high purchasing power, and similar characteristics. By advertising to high-tier countries, you are…

LinkedIn lets you save posts. That’s it. There’s no way to categorize them, tag them by topic, filter by author, or search across your saved collection. For a casual user, that’s fine. For a content creator, marketer, or sales professional who spends real time on LinkedIn, it’s a dead end. You save a post from…