What is Attraction Marketing?

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Attraction marketing is a modern marketing strategy that emphasizes building connections with potential customers by offering value and engaging content before promoting a product or service.  It revolves around attracting prospects through compelling storytelling, personal branding, and showcasing the benefits of a product in a way that resonates emotionally. A fresh but proven approach, it…

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How to Plan A Recession Marketing Strategy?

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Earlier this year, I started studying about recession-proof marketing strategies, and what has historically worked over the years. My plan was to write a complete guide on the topic. The topic was bigger than I initially thought and didn’t end up finishing the guide. Luckily, I did not need to worry about a recession in…

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Tier 1 Countries

Find all the country tier 1 lists in this article. The image is a cover depicting the globe and having the title "tier 1 countries" with an orange background.

When budgeting for ad campaigns for international businesses, advertisers tend to prioritize their spending to Tier 1 countries. These are the most valuable countries due to their high purchasing power, and similar characteristics. By advertising to high-tier countries, you are paying more per click but expect to also earn more back, compared to tier 2…

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Tier 3 Countries

Find all the country tier 3 lists in this article. The image is a cover depicting the globe and having the title "tier 3 countries" with an orange background.

Tier 3 countries in advertising are the least desirable, and are mostly developing economies with citizens that have limited or no disposable income. These are countries usually avoided by international advertisers. While the costs to advertise to these countries are low, conversion rates are abysmal. You can copy the complete list of the tier 3…

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Tier 2 Countries

Find all the country tier 2 lists in this article. The image is a cover depicting the globe and having the title "tier 2 countries" with an orange background.

Tier 2 countries in advertising are good economies with average salaries and disposable incomes. They are less desirable than Tier 1 but come with lower CPC & CPA costs. If you want a full list of all country tiers or tier 1 countries, you can find them in the articles linked here. See the complete…

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What is Parasite SEO?

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Parasite SEO is the strategic placement of articles or pages on websites with high authority with the purpose of ranking high in Google Search Results (SERPs). With parasite SEO you are leveraging the high authority of your “host” domain to hitch a ride into Google’s top results. How to Get Value from Parasite SEO? You…

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