What is Lead Capture and Why Does Your Business Need It?

An example of the lead capture process: A man is downloading a free ebook and gives his contact information.

Lead capture refers to the process of collecting information from potential customers, or leads, who express interest in a company’s products or services. An effective lead capture strategy is crucial for businesses seeking to grow and maintain a steady flow of prospects. This article will explore the various components of lead capture, including lead capture…

Continue Reading

What is a Fractional CMO and Why Do You Need One?

Learn what is a fractional CMO, how to find one, the benefits and disadvantages.

Rapidly growing businesses often lack the strategic marketing direction required to scale up. If you can’t afford a marketing leader like a full-time Chief Marketing Officer (CMO) or VP of marketing, hiring a Fractional CMO might be the best choice. Companies with great products can grow organically up to a point, but to really compete…

Continue Reading

Asana VS Wrike Comparison: Which one is the Best for Your Team?

Asana vs Wrike, a complete comparison of the best project management tools.

Asana and Wrike are both leading task management software. Both are great project management software specializing in different use cases. Whether you choose Asana or Wrike for your company or team, depends on your specific use case. In this article, I aim to guide you and help you choose which one is right for you!…

Continue Reading

Asana VS Jira Comparison: Which is Right for You?

Comparing Asana vs Jira for project management tools.

Asana and Jira are two of the most well known and powerful project management tools in the market, and often compared when project managers are looking to choose the right tool for their teams. Both project management software are great for the job, but come with different approaches to task management. Choosing the right one…

Continue Reading