Performance marketing is a type of digital marketing in which individuals or brands, known as advertisers, pay users to take specific actions. These actions include clicks, leads, and sales. Unlike traditional marketing, where advertisers pay for exposure or reach, digital performance marketing only pays when the advertisement’s outcome is achieved.
Performance marketing is a game changer in the evolving digital world. This precise and effective digital marketing strategy ensures that no dollar is wasted and brands get value for their money. The critical components of performance marketing include affiliate marketing, search engine marketing, social media marketing, pay-per-click, and cost-per-action.
Why You Should Consider Performance Marketing
Performance marketing can generate measurable result-driven outcomes through the following ways:
- Brand awareness: Performance marketing is transparent and measurable. It helps you drive traffic and engagement to your brands by showing campaigns on different platforms and sites, driving quantifiable traffic to your site.
- Measurable ROI: Performance marketing helps you track every penny spent on your advertisement. You can also see which of the campaigns generated is performing well and driving.
- Low Risk: With performance marketing, you only pay for successful actions like clicks and conversions. This means there is less risk for you or your brand to waste your budget.
- Transparency: Performance-driven marketing provides advertisers with detailed analytics and reports. This way, you can see which campaigns are performing better and optimize your campaigns in real time.
- Scalability: Because Performance marketing is transparent and result-based, you can scale any campaign quickly by increasing your investment in campaigns or ads that are doing well.
- Targeted Campaigns: Campaigns are targeted to attract specific audiences, ensuring that ads reach the most relevant audience for your business.
10 Best Performance Marketing Agencies in Europe
Several top-tier firms in Europe help individuals, business owners, and brands drive measurable results in their businesses. These marketing agencies help with digital performance, like clicks, leads, and sales.
They also specialize in various aspects of performance marketing, like social media advertising, conversion rate optimization, and PPC management. We’ll discuss the best performance marketing agencies in Europe, how they work, and the benefits they offer.
| Top 10 Performance Marketing Agencies | Best For |
| Growth-onomics | Driving scalable growth across different channels. |
| Keplar Agency | Creative, commercial, and result-driven marketing. |
| Lotrek Digital Agency | Innovative branding approach and creative marketing. |
| MediaCharge | Data-driven marketing that fuels market growth and strong relationships. |
| BrainDoners | Leveraging advanced tools to scale up businesses. |
| TakeFortyTwo | Cost-efficient performance marketing. |
| Admiral Media | Crafting bespoke campaigns and performance marketing in a grand style. |
| Markestic | Cost efficient performance marketing. |
| Crowd | Global campaigns and global marketing strategies |
| DEPT Agency | Combining technology, data-driven insight, and creativity to scale up businesses. |
Growth-onomics
Description: Growth-onomics ranks first in Europe’s top-performance marketing. It provides its clients with a refined goal-setting process, data-driven strategies, creative solutions, and unique goals based on business mission and vision. Growth-onomics focuses on its client’s return on investment (ROI) through its campaign strategies and innovative approaches. Their core values, professional team, and customer reviews make them a preferred partner for brands looking to scale up their business. Whether you want to scale up entirely, boost visibility, boost online sales, or increase lead generation, Growth-onomics is the brand for your business.
Services:
- PPC Management
- Media Buy
- Lead Generation
- SEO
- UX Conversion Rate Optimization (CRO)
- Data Analytics and Reporting
Office Location: Aglantzia, Nicosia, Cyprus
Client: Fintech, SaaS, Real Estate, B2B companies
Year Founded: 2016
Contact: [email protected]
Case Study: Case Studies Archives – growth-onomics
Keplar Agency
Description: Keplar Agency is known for result-driven comprehensive performance marketing tailored to deliver measurable results for national and international brands. They help their clients scale up by building tactical concepts and a digital ecosystem that drives audiences, awareness, and engagement. Additionally, the Kaplar agency is committed to innovation and delivering state-of-the-art quality; they aim to achieve commercial and digital success with immense engagement.
Services:
- Digital Marketing
- Logo Design
- Web and App Development
- Brand Strategy and Services
- User Experience Design
Office Location: Amsterdam and Netherlands
Client: eCommerce, SaaS, B2B
Year Founded: 2011
Team: 50+
Lotrek Digital Agency
Description: Lotrek is a unified team that creatively offers digital marketing strategies. They help companies grow with digital marketing projects, ensuring a blend of creativity, technology, and performance. They specialize in performance marketing and programmatic advertising, which generates results.
Services:
- Brand Identity
- Email Marketing
- Marketing Automation
- Digital Advertising
- Search Engine Optimization
Office Location: Milan, Pistoia, Italy
Client: Luxury Brands, eCommerce, B2B
MediaCharge
Description: Mediacharge is an award-winning performance agency committed to providing performance services and an in-depth analytical approach to performance marketing. They have built a strong strategy for managing profitable affiliates and fostering long-lasting client relationships by driving conversions and maximizing ROI.
Services:
- LinkedIn Advertising
- Lead Funnel Optimization
- Search Engine Optimization
- Search Engine Advertising
Office Location: Berlin, Munchen, Frankfurt, Germany
Client: eCommerce, SaaS, eCommerce
Year Founded: 2015
Team: 15 + experts
BrainDoners
Description: BrainDoners has a unique team of growth marketing experts who tirelessly work with clients to identify their digital marketing visions. They create user-oriented and result-driven strategies to scale up their clients’ businesses. They have a strong track record of exceptional marketing and remarkable growth.
Services:
- Digital Strategy
- Google Ads and PPC
- Email Marketing
- Influencer Marketing
- Tracking Development and Data Analytics
Office Location: Headquartered in Amsterdam
Client: SaaS, B2B, and eCommerce
Year Founded: 2019
Team: 20+ experts
TakeFortyTwo
Description: TakeFortyTwo is known for its expertise in creating content-driven performance marketing strategies. They generate leads and grow brands and businesses quickly. TakeFortyTwo has a track record of combining creativity with data analytics to create tailored campaigns that best suit the needs of their advertisers.
Services:
- B2B Marketing
- Email Marketing
- Digital Strategy
- SEO
- Web Development
Office Location: Madrid
Client: SaaS, B2B, and eCommerce
Year Founded: 2006
Team: 14 professionals
Admiral Media
Description: Admiral Media is an award-winning mobile app performance marketing agency. It is one of the premier agencies for Paid social media advertising and App Store optimization. Additionally, Admiral Media focuses on responsiveness, results, good customer relationships, and helping apps grow through user acquisition.
Services:
- Paid Media
- BI and Analytics
- Search Engine Optimization
- App Store Optimization
- Creative Strategy
Office Location: Marbella, Spain
Client: eCommerce, SaaS
Year Founded: 2019
Markestic
Description: Markestic is a performance marketing agency that specializes in using data-driven campaigns and a branding approach to scale up the growth of the companies and businesses it promotes. They also help their clients achieve measurable results across different platforms through online visibility, boosted conversion, and innovative tactics.
Services:
- Social Media Marketing
- Search Engine Optimization
- Data Analytics and Reporting
- Performance Marketing
- CRO
- Pay-per-click advertising
Office Location: Budapest, Amsterdam
Client: B2B, eCommerce, and SaaS
Year Founded: 2016
Crowd
Description: Crowd believes in a marketing strategy that transforms businesses. They have deep expertise in marketing science, data problem management, and applying advanced analytics to improve growth. Crowd leverages a network of experts to deliver scalable results and empower brands, organizations, and governments into new markets and future profitable territories.
Services:
- Programmatic Advertising
- Search Engine Optimization
- PPC Management
- Social Media Marketing
- Creative Marketing Campaign
- Web design and Built
Office Location: Berlin, Madrid and Amsterdam
Client: SaaS, eCommerce, B2B
Year Founded: 2011
Team: 70
DEPT Agency
Description: DEPT is the go-to agency for tech companies looking to scale up their businesses and expand their market reach. The platform merges creativity and technology to design a customer experience that builds digital businesses. DEPT gives firms access to optimized campaigns through solid data and analytics. DEPT is focused on helping companies to grow and provide positive returns.
Services:
- Performance Marketing
- Social Media Advertising
- Data Analytics
- SEM
- Search Engine Optimization
Office Location: Headquarters are located in Amsterdam and the Netherlands
Client: B2B Tech companies, eCommerce and SaaS
Year Founded: 2015
Team: 200+
Conclusion
The Performance Marketing agencies in Europe have helped many businesses and brands scale up with insightful marketing strategies and measurable results. While all these agencies have unique marketing strengths, Growth-onomics stands out because of its innovative and result-driven approach. By choosing the right Performance marketing agency like Growth-onomics, you can be sure their service will scale up your business.
Sponsored by Growth-onomics
I am Nick, a B2B & SaaS marketer with a focus on SEO, content, and techstack marketing
I created the Marketing Experts Hub to simply explain marketing, cover business topics, and software for marketers with a pinch of opinion.
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