Parasite SEO is the strategic placement of articles or pages on websites with high authority with the purpose of ranking high in Google Search Results (SERPs).
With parasite SEO you are leveraging the high authority of your “host” domain to hitch a ride into Google’s top results.
How to Get Value from Parasite SEO?
You may ask “Why do I care if an article ranks high, if it’s not in my website?”. The answer is the value you are getting out of it.
Brand awareness: Your article with the “Top X Software in Y niche” shows your product first
Affiliate clicks/sales: Your article on “Making money with Z industry” uses an affiliate link that you earn money
Direct lead generation: Your “Best ways of doing A” leads to your product’s page.
As you can see in the above examples, you may get additional value
The Difference with Guest Posting 🆚
With guest posting your goal is to get a very target link to a page you own. With the link, you are passing “link juice” or “authority value”.
Your goal is to rank your own article on your own property, and collecting inbound links to achieve this.