Marketing moves fast, so do algorithms and platforms that are constantly shift and evolve.
To follow the constant changes in the field, we all tend to follow leaders in marketing who share their top learnings and valuable insights, often practical strategies, templates, and new tactics.
This is where we get in, with a list, specifically curated for you, of some of the most influential and helpful marketing experts to follow right now.
Who Is This Article For?
- Marketing professionals seeking inspiration and knowledge.
- Business owners looking to learn about marketing.
Selection Criteria
We used the following criteria to create this list, which, by no means is a comprehensive list of all the top marketing influencers to follow, rather a collection based on the following criteria:
- Recognized thought leadership and industry influence.
- Consistent content creation around marketing.
- Engagement and following on social media platforms.
Table of Contents
- General Digital Marketing Experts
- Content Marketing Experts
- SaaS Marketing Experts
- SEO Marketing Experts
- Brand Marketing Experts
- Email Marketing Experts
- AI Marketing Experts
General Digital Marketing Experts
1. Neil Patel
Neil Patel is a renowned digital marketing expert, co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He specializes in SEO, content marketing, and conversion optimization.
Expertise
- SEO
- Content Marketing
- Conversion Optimization
Follow on:
- Website
- LinkedIn / 700K+ followers
- Twitter / 470K+ followers
- YouTube / 1.4 M+ subscribers
- Marketing School Podcast / 100K+ listeners
2. Ann Handley
Ann Handley is a pioneer in digital marketing and content creation, serving as the Chief Content Officer at MarketingProfs and author of “Everybody Writes.”
Expertise
- Content Marketing
- Writing
- Digital Strategy
Follow on:
- Website
- LinkedIn / 485K+ followers
- Twitter / 440K+ followers
- Newsletter: Total Annarchy / 50K+ subscribers
3. Gary Vaynerchuk
Gary Vaynerchuk, CEO of VaynerMedia, is a serial entrepreneur and a prominent figure in digital marketing, known for his expertise in social media and brand building.
Expertise
- Social Media Marketing
- Personal Branding
- Entrepreneurship
Follow on:
- Website
- LinkedIn / 5.7M+ followers
- Twitter / 3M+ followers
- YouTube / 4.6M+ subscribers
- Podcast: The GaryVee Audio Experience / 100K+ listeners
4. Rand Fishkin
Rand Fishkin is the co-founder of Moz and SparkToro, recognized for his expertise in SEO and audience intelligence.
Editor’s note: Rand is steadily becoming my go-to source of information, from his Moz’s whiteboard Fridays to his rants on LinkedIn. Rand, is leading with data and always ahead on marketing topics, tackling both difficult and controversial topics.
Expertise
- SEO
- Audience Research
- Content Marketing
Follow on:
5. Seth Godin
Seth Godin is a best-selling author and marketing guru, known for his books like “Purple Cow” and “This is Marketing.”
Editor’s notes: While both books are dated now, the marketing messages are timeless and important for any marketer, especially in time of great changes.
Expertise
- Marketing Strategy
- Leadership
- Innovation
Follow on:
- Website
- LinkedIn / 260K+ followers
- Twitter / 735K+ followers
- Blog: Seth’s Blog / 100K+ subscribers
Content Marketing Experts
6. Joe Pulizzi
Joe Pulizzi is the founder of the Content Marketing Institute and a pioneer in the content marketing space. He is also the author of several books on content marketing.
Expertise
- Content Strategy
- Brand Storytelling
- Audience Building
Follow on:
- Website
- LinkedIn / 245K+ followers
- Twitter / 140K+ followers
- Newsletter: The Tilt / 60K+ subscribers
7. Brian Dean
Brian Dean is the founder of Backlinko* and an expert in SEO and content marketing strategies.
*Backlinko has been sold to Semrush.
Expertise
- SEO
- Link Building
- Content Optimization
Follow on:
SaaS Marketing Experts
8. Jason Lemkin
Jason Lemkin is the founder of SaaStr* and a prominent voice in the SaaS community.
*SaaStr is one of the biggest events in SaaS around the world, and very important to attend for any SaaS marketer.
Expertise
- SaaS Growth
- Venture Capital
- Sales Strategies
Follow on:
9. April Dunford
April Dunford is a positioning expert and author of “Obviously Awesome,” focusing on helping companies position their products effectively.
Expertise
- Product Positioning
- Marketing Strategy
- Messaging
Follow on:
10. Nick Malekos
Nick Malekos is a seasoned B2B and SaaS marketer with a strong emphasis on SEO, content strategy, and growth marketing.
As the founder of Marketing Experts Hub, Nick provides valuable resources, templates, and calculators tailored for marketers aiming to enhance their strategies.
He also writes the newsletter B2B Marketing Shots, a biweekly newsletter on B2B Marketing topics.
Expertise
- SEO & Content Marketing
- SaaS Growth Strategies
- Product-Led Growth (PLG)
- Demand Generation
- Marketing Automation
Follow on:
- Website
- LinkedIn / 15,000+ followers
- Newsletter: SEO Marketing Shots / 2,000+ subscribers & B2B Marketing Shots / 100+ Subscribers
SEO Marketing Experts
11. Aleyda Solís
Aleyda Solís is an international SEO consultant and founder of Orainti, specializing in technical SEO and international SEO strategies.
Expertise
- Technical SEO
- International SEO
- Mobile SEO
Follow on:
12. Lily Ray
Lily Ray is the SEO Director at Amsive Digital and is known for her expertise in E-E-A-T and algorithm updates.
Expertise
- E-E-A-T
- Algorithm Analysis
- SEO Strategy
Follow on:
13. Mark Williams-Cook
Mark Williams-Cook a SEO professional and the creator of AlsoAsked, a tool that visualizes ‘People Also Ask’ featured snippets from Google, aiding in content strategy development. With over 15 years in the industry, he has been instrumental in shaping SEO strategies for various organizations.
Expertise
- Technical SEO
- Content Strategy
Follow on:
14. Judith Lewis
Judith Lewis is the founder of DeCabbit Consultancy and a renowned speaker in the SEO community. Her expertise spans technical SEO, content marketing, and digital strategy, making her a sought-after consultant for businesses aiming to enhance their online presence.
Expertise
- Technical SEO
- Content Marketing
- Digital Strategy
Follow on:
- LinkedIn / 4.5K+ followers
- Twitter / 11.5K+ followers
- DeCabbit Consultancy
15. Gianluca Fiorelli
Gianluca Fiorelli is an international SEO consultant known for his deep understanding of global SEO strategies and content optimization. He has been instrumental in helping brands expand their reach across different markets through tailored SEO approaches.
Expertise
- International SEO
- Content Optimization
- SEO Strategy
Follow on:
- LinkedIn / 9K+ followers
- Twitter / 42K+ followers
- iloveseo.net/
Brand Marketing Experts
16. Bozoma Saint John
Bozoma Saint John is a marketing executive with experience at companies like Netflix, Apple, and Uber, known for her bold branding strategies.
Expertise
- Brand Strategy
- Cultural Marketing
- Leadership
Follow on:
17. Linda Boff
Linda Boff is the Chief Marketing Officer at GE, focusing on brand transformation and digital marketing.
Expertise
- Digital Marketing
- Brand Transformation
- Corporate Communications
Follow on:
- LinkedIn / 50K+ followers
18. Raja Rajamannar
Raja Rajamannar is well known for his innovative approach to marketing, seamlessly integrating technology, data analytics, and purpose-driven strategies. At Mastercard, he has spearheaded initiatives that blend marketing with broader business objectives. His leadership has been pivotal in positioning Mastercard as a forward-thinking brand in the digital age.
Expertise
- Purpose-Driven Marketing
- Integration of Technology in Branding
- Strategic Communications
Follow on:
19. Martin Lindstrom
Martin Lindstrom is a globally recognized branding expert and author of best-selling books such as Buyology and Small Data. His work delves into the subconscious behaviors of consumers, offering insights into how brands can connect more deeply with their audiences. Lindstrom’s methodologies are adopted by Fortune 500 companies aiming to enhance their brand strategies.
Expertise
- Consumer Behavior Analysis
- Neuromarketing
- Brand Strategy Development
Follow on:
- LinkedIn / 188K followers
- Twitter / 27K followers
- martinlindstrom.com
20. Liz Taylor
Liz Taylor stands at the forefront of creative brand storytelling, leading Ogilvy’s global creative vision. Her emphasis on bold, innovative campaigns has redefined how brands engage with their audiences.
Expertise
- Creative Brand Storytelling
- Integration of AI in Marketing
- Innovative Campaign Development
Follow on:
- LinkedIn / 9K followers
Email Marketing Experts
21. Chad S. White
Chad S. White is the Head of Research at Oracle Marketing Consulting and author of “Email Marketing Rules.”
Expertise
- Email Strategy
- Deliverability
- Compliance
Follow on:
22. Joanna Wiebe
Joanna Wiebe is the founder of Copyhackers and specializes in conversion copywriting for emails and landing pages.
Expertise
- Copywriting
- Conversion Optimization
- Email Marketing
Follow on:
23. Kath Pay
Kath Pay is the founder of Holistic Email Marketing and a leading authority in the email marketing industry. With over two decades of experience, she emphasizes with a comprehensive approach that integrates email marketing with overall business strategies. Kath is also an international bestselling author and a sought-after keynote speaker at various industry events.
Expertise
- Holistic Email Marketing Strategies
- Customer-Centric Campaigns
- Email Deliverability and Optimization
Follow on:
24. Jordie van Rijn
Jordie van Rijn is an independent email marketing consultant with over 13 years of hands-on experience. He has collaborated with A-list brands like AEGON, Unilever, and KLM, helping them enhance their email marketing results. Jordie is known for his comprehensive approach, encompassing everything from conversion optimization to strategy development.
Expertise
- Email Marketing Strategy
- Vendor Selection and Tool Evaluation
- Training and Workshops
Follow on:
25. Liz Wilcox
Liz Wilcox, known as the “Fresh Princess of Email,” is an email strategist who specializes in helping small businesses and entrepreneurs build effective email marketing systems. She developed the “Email Staircase” methodology, and she is also recognized for her engaging speaking.
Expertise
- Email Strategy for Small Businesses
- List Building and Engagement
- Educational Resources and Templates
Follow on:
AI Marketing Experts
26. Elena Knox
Elena Knox is a Creative Director at BBDO, leveraging AI tools like Midjourney for innovative advertising campaigns.
Expertise
- AI in Advertising
- Creative Direction
- Visual Storytelling
Follow on:
27. Eric Wegerbauer
Eric Wegerbauer is a Creative Director at TBWA, focusing on integrating AI into content optimization and personalized advertising.
Expertise
- AI Integration
- Content Optimization
- Personalized Marketing
Follow on:
28. Daniel Hulme
Daniel Hulme is known in the AI and marketing landscape, serving as the Chief AI Officer at WPP, one of the world’s largest advertising and PR companies. He is also the founder and CEO of Satalia, a company specializing in AI-driven optimization solutions. Hulme’s work focuses on integrating AI into organizational processes to enhance decision-making and efficiency.
Expertise
- AI Integration in Marketing
- Organizational Optimization
- Ethical AI Implementation
Follow on:
29. Hikari Senju
Hikari Senju is the founder and CEO of Omneky, a company that leverages AI to generate and optimize advertising creatives. With a background in computer science from Harvard University, Senju combines technical expertise with entrepreneurial acumen to revolutionize digital advertising through AI.
Expertise
- AI-Generated Advertising
- Creative Optimization
- Machine Learning Applications in Marketing
Follow on:
30. Chris Duffey
Chris Duffey is a strategic development leader at Adobe, focusing on the intersection of AI and creativity. He is the author of “Superhuman Innovation,” a book co-authored with an AI named Aimé, exploring how AI can augment human creativity in business. Duffey is a frequent speaker on topics related to AI, design, and innovation.
Expertise
- AI in Creative Processes
- Human-AI Collaboration
- Digital Experience Innovation
Follow on:
Whether you are building a brand, scaling a SaaS product, or navigating the future of AI in marketing, these experts offer the insights and inspiration to keep you ahead of the curve.
There are many more marketing experts worth following, both big and small, but starting your journey with some of the above is a great jump-start into the world of marketing!
I am Nick, a B2B & SaaS marketer with a focus on SEO, content, and techstack marketing
I created the Marketing Experts Hub to simply explain marketing, cover business topics, and software for marketers with a pinch of opinion.
If you want to stay in touch and learn more, sign-up to my newsletter and follow me on LinkedIn, where I post interesting my learnings and interesting industry news.
