On average, backlinks cost over $300 each in 2024, and I do expect this to increase due to inflation. While there is no single price you “should pay” for a

Have you ever seen an ad that seems highly targeted or incredibly personalized? That might be a case of dark marketing or dark advertising. Dark marketing is not so new.

Finding YouTube influencers sounds like a pretty simple thing you might say. Is it though? The advertising industry has changed a lot in the past decades, especially with the rise

Generative AI is a powerful tool for any marketer, and can do much more than write content. It can also provide short code snippets for your work. I have been

Lead capture refers to the process of collecting information from potential customers, or leads, who express interest in a company’s products or services. An effective lead capture strategy is crucial

Repurposing content is a great way to scale up your content marketing strategy. By reusing content you save time, effort, and money while producing consistent content across channels. Here are

Let’s face it, creating great content consistently costs money, time, and resources.  The solution?  Creating reusable content to scale up your content efforts and reach broader audiences with limited resources.

The dark funnel is the scary place where attribution and buyer journeys fail. Many marketers either ignore or misattribute the dark funnel. But, with the ever-increasing threats to digital marketing