Read about marketing concepts, tricks, and hacks to improve your digital marketing skills!
Finding YouTube influencers sounds like a pretty simple thing you might say. Is it though? The advertising industry has changed a lot in the past decades, especially with the rise of social media. The simple formula of creating an ad,…
Generative AI is a powerful tool for any marketer, and can do much more than write content. It can also provide short code snippets for your work. I have been using ChatGPT to write formulas for Google Spreadsheet, html code…
Lead capture refers to the process of collecting information from potential customers, or leads, who express interest in a company’s products or services. An effective lead capture strategy is crucial for businesses seeking to grow and maintain a steady flow…
Repurposing content is a great way to scale up your content marketing strategy. By reusing content you save time, effort, and money while producing consistent content across channels. Here are 27 ideas to reuse your content in other formats: Website…
Let’s face it, creating great content consistently costs money, time, and resources. The solution? Creating reusable content to scale up your content efforts and reach broader audiences with limited resources. What is Content Reuse? Content reuse is the process of…
The dark funnel is the scary place where attribution and buyer journeys fail. Many marketers either ignore or misattribute the dark funnel. But, with the ever-increasing threats to digital marketing attribution, we need to better understand the hidden side of…
