Marketing

On average, backlinks cost over $300 each in 2024, and I do expect this to increase due to inflation. While there is no single price you “should pay” for a link, you should expect a medium quality link from a…

Have you ever seen an ad that seems highly targeted or incredibly personalized? That might be a case of dark marketing or dark advertising. Dark marketing is not so new. With big data solutions, personal information is being collected by…

Finding YouTube influencers sounds like a pretty simple thing you might say. Is it though? The advertising industry has changed a lot in the past decades, especially with the rise of social media.  The simple formula of creating an ad,…

Generative AI is a powerful tool for any marketer, and can do much more than write content. It can also provide short code snippets for your work. I have been using ChatGPT to write formulas for Google Spreadsheet, html code…

Lead capture refers to the process of collecting information from potential customers, or leads, who express interest in a company’s products or services. An effective lead capture strategy is crucial for businesses seeking to grow and maintain a steady flow…

Repurposing content is a great way to scale up your content marketing strategy. By reusing content you save time, effort, and money while producing consistent content across channels. Here are 27 ideas to reuse your content in other formats: Website…

Let’s face it, creating great content consistently costs money, time, and resources.  The solution?  Creating reusable content to scale up your content efforts and reach broader audiences with limited resources. What is Content Reuse? Content reuse is the process of…

The dark funnel is the scary place where attribution and buyer journeys fail. Many marketers either ignore or misattribute the dark funnel. But, with the ever-increasing threats to digital marketing attribution, we need to better understand the hidden side of…