Read about marketing concepts, tricks, and hacks to improve your digital marketing skills!
When budgeting for ad campaigns for international businesses, advertisers tend to prioritize their spending to Tier 1 countries. These are the most valuable countries due to their high purchasing power, and similar characteristics. By advertising to high-tier countries, you are…
Tier 3 countries in advertising are the least desirable, and are mostly developing economies with citizens that have limited or no disposable income. These are countries usually avoided by international advertisers. While the costs to advertise to these countries are…
Tier 2 countries in advertising are good economies with average salaries and disposable incomes. They are less desirable than Tier 1 but come with lower CPC & CPA costs. If you want a full list of all country tiers or…
Parasite SEO is the strategic placement of articles or pages on websites with high authority with the purpose of ranking high in Google Search Results (SERPs). With parasite SEO you are leveraging the high authority of your “host” domain to…
Learn how to capture leads, create lead capture pages, forms, and discover the best practices for a high converting landing page.
What is a fighter brand, and why is it so effective to stifle competition? You have either stumbled upon another marketing jargon or you might be thinking of utilizing this strategy to dominate, and you are looking to learn about…
Mentalhealth is a serious issue we don’t talk enough … It seems our work as marketers is becoming more stressful. Lately, I keep reading a lot more about mental issues, and hear a lot of colleagues and friends who are struggling with stress.…
Google Analytics 4 is equal parts annoying and useful. While it’s great for ecommerce, it doesn’t really address more use cases like SaaS marketing needs. However, it can be customized, and seems like the purpose is to become a more…
