Minuttia Review: My Experience as a Client

Years ago, my CEO at LearnWorlds hired Minuttia as our SEO agency. While I was hesitant at first, I gave them a chance I never regretted.

Back then, I was the founding marketer at LearnWorlds, and one of my main resposibilities was SEO who became my main focus and growth channel over the next few years.

For the next year, we built what was going to be our biggest inbound channel that quadrable results over the Covid time (2020-2021).

I actually included it in a speech earlier this year as well, you can view the whole growth-marketing story at LearnWorlds here.

Now, as the Head of Demand at Cyberbit, SEO is again my responsibility, and I have hired Minuttia again to run the new playbook of SEO.

What Is Minuttia?

Minuttia, led by George Chasiotis, is a content marketing and SEO agency for B2B SaaS companies.  

Image Source: minuttia.com 

When LearnWorlds signed on in 2019, our engagement focused on services designed to close our organic visibility gap and fix the underlying issues affecting our content performance.

The core services offered included:

• SEO strategy: Keyword research and audience mapping tied to our buyer’s journey 
• Content strategy: A full audit of our existing content to decide what to update, merge, or remove 
• Content optimization: Refining underperforming pages instead of only producing new ones 
• Link building: Earning backlinks from domains with real authority and topical relevance 
• Technical SEO guidance: Walking our team through fixes for indexation issues 
• Content operations: Establishing briefing processes and training our writers on new methodologies

Minuttia has since expanded its services to include AEO, GEO, and AI SEO. This is the work I am hiring them now to help with, along with traditional SEO.

Why Did LearnWorlds Hire Minuttia?

When we hired Minuttia, LearnWorlds focused on four growth levers – Organic SEO, Paid Social & Google, Email marketing, and affiliates.

Organic from Google was our best channel, followed by paid, but our budget was limited there. So, Google organic traffic seemed like a good bet and better ROI to focus, especially because I built a strong content team.

SEO was doing well, but we were hitting some walls on growth and passed through a period of flat growth. We needed a fresh approach and a new bet to grow to the next level.

Challenges LearnWorlds was facing

Before we hired Minuttia, our content team was split in multiple projects, and we were losing focus. We needed someone who would own and lead our strategy, kept us honest, and add additional analysis which I didn’t have enough time to do:

• Content calendar was there but lacking SEO depth: We were publishing and following SEO best practices, but not really documented or fully procesized.
• A competitive gap: Our strategy was focused too much on top and middle of the funnel, and little bottom of the funnel. Honestly, I needed an extra argument to convince a resistant management that competitive listicles were important.
• No content operations: There was no established process for briefing writers. This meant that our content quality and consistency depended on impulse decisions over a process.
• Technical issues: My technical SEO was not my strong point, so a few technical SEO errors crept in the way.
• Reporting was lacking: Reports were not convincing on results, I needed help in developing the right reports and explain the wins to the management.

These issues needed a result-driven SEO and content marketing agency that could diagnose the whole system, not just produce more articles. 

How LearnWorlds evaluated agencies

We didn’t sign with the first agency that pitched us. We reviewed a few local and a few international agencies, and came upon the one that seemed more trustworthy.

Minuttia, and specifically George was chosen because the pricing made sense and we saw a strong culture fit”

• Attention to detail
• Good people we could trust
• Hard-working mindset, going above & beyond to deliver (since the selection process, yes)

Since working with them in multiple projects side-projects, and hired them in two companies, their communication, processes, and work has improved. Delivering high-quality work, going above & beyond, and being professional along the way.

Second impressions of the Minuttia team

Here, I want to intercept the LearnWorlds story, to talk about the second hiring here at Cyberbit. As our AI Search budget was approved recently and I had to review 3 agencies before going with our top choice (again).

How the second time felt in 2026 was very different than 2019.

• More professional process
• Better pitch-deck with in-depth details on the plan
• Better understanding of tech, and cybersecurity
• Incredible onboarding*

*The process of asking the right access, brand collateral, and company tone of voice – they know how to work for bigger corporations & enterprise who are demanding.

To avoid any conflicts of interest, I reviewed and compared three agencies with great reviews. I will not be naming those, as they are great SEO Agencies and they came very close to winning the bid, it would not be fair to underplay the competition.

The decision was approved both by the CMO & our Content Lead after multiple rounds of talks and project discussion.

What Did Minuttia Do for LearnWorlds?

Once we signed on, Minuttia offered six connected strategies: 

• Audience research
• Content audit and optimization
• Content strategy and planning
• Link building strategy
• Technical SEO guidance
• Content workflows and team training

Here’s how they actually played out:

Audience research

Minuttia didn’t start with content, but with the people who’d eventually read it.

The team researched LearnWorlds’ target audience and identified the specific sources and topics that influenced potential customers before they ever reached our site. 

From there, they conducted keyword research and mapped every search opportunity to a stage in the buyer funnel, so we knew whether a keyword mattered to someone just discovering online course platforms or someone ready to compare software.

Each keyword also got an Opportunity Score, which allowed the team to prioritize based on real potential. That research turned directly into a practical content calendar we could execute against.

This is a collaborative effort, as my side of the equation (as an in-house marketer) is to pass industry knowledge and company-specific details to support the agency.

Minuttia built up on it to develop a more in-depth version only a dedicated specialist with access to more data can do.

Content audit and optimization

With the research in place, Minuttia turned its attention to the content we’d already published.

They reviewed our entire content inventory and came back with a specific recommendation for every page: update it, consolidate it with overlapping content, or remove it because it no longer served a purpose. 

The audit also flagged user experience issues affecting how visitors engaged with our existing pages, and it prioritized the pages with the greatest growth potential first.

Minuttia gave me the clarity and plan needed to focus. They “owned” organic, so I could work with the ten other open projects we were running at the same time. A trusted partner I could spend a few hours a week and delivered results, almost on auto-pilot (of course you need to be deeply involved to succeed, don’t get me wrong, it’s a two-part collaboration, always).

Content strategy and planning

The audience research and content audit fed directly into how Minuttia chose new topics to prioritize.

Topic selection balanced search demand against actual business relevance, so we weren’t chasing volume for its own sake. 

The resulting strategy covered multiple stages of the buyer journey, from early awareness content to pages built for people actively comparing platforms. All of it rolled into the content calendar, which gave our team a systematic plan.

The most important part though is working with most of our capacity on the bottom-funnel capturing demand from the market.

Link building

Once content strategy was underway, Minuttia moved into link building.

The focus stayed on relevant, authoritative domains rather than volume for its own sake. Interestingly, those links directly supported the broader organic strategy by helping close the domain rating gap we had against competitors. 

Over the engagement, that work produced 77 new backlinks from sites with real authority in our space.

Of course, we had a mix of tactics on link-building.

• ABC link-building handled-inhouse
• Targeted outreach (high valued links from relevant sites)
• Linkable assets – attracting links passively

Honestly, the best tactic for long-term businesses is linkable assets, but that produces results in 2-3 years, with the highest ROI. If you are building a resilient business, build assets, studies, and own-data pages people will link to.

Technical SEO guidance

Minuttia also identified the indexation issues that were limiting how much of our site Google could crawl and rank.

Recommendations came with clear, step-by-step guidance rather than a black-box fix. In addition, Minuttia worked directly with our internal team so we understood what was wrong and how to resolve it ourselves.

Errors we had for a while and could not figure out how to solve started to resolve with the help of Minuttia’s briefs.

The most difficult part was pitching it and adding it on our developers’ queue… but that’s another story!

Content workflows and team training

Minuttia helped us build a real content-briefing process where none had existed before, which created more consistent workflows across the whole team. 

They trained our internal content team directly and shared the methodologies behind their own work.

We saw a significant quality difference, and many lessons and SOPs stayed for years with us, only partially updated.

What Was It Like to Work with Minuttia?

Here’s what the actual working relationship looked like from our side:

Communication and responsiveness

Not sure if it’s the standard nowadays, but the best agencies I have worked with come with great communication practices.

A slack channel for updates / communications.

Email for the most important things.

Responsive team, and fast coordination.

There are always hiccups of course, the idea is to have an adaptive team who can take over and quickly return.

Professional, communicative, and strong project management is essential.

Expertise

Strategy only holds up if the people behind it actually understand the business they’re working on.

I take this as my responsibility. Minuttia knew SaaS, but EdTech was new to them, as is Cybersecurity now.

It took a short time ~3 months for them to get a strong hang of the industry and nuances.

Compared to my next “premium” agency, where their analysts after 1.5 years never got the nuances or my feedback…

Now, having worked and discussed multiple projects, I have to admit their expertise especially in tech companies, SaaS, and enterprise is much improved.

Back then, Minuttia was perfect for a SaaS startup.

Now, Minuttia is perfect for an enterprise company.

Transparency

Minuttia does not mince its words.

They are honest around expectations and what can be realistically achieved. I prefer an honest outlook, over over-promisers.

That realistic expectations paired with regular, honest reporting helped prove the results to management.

What Did LearnWorlds Get from the Cooperation with Minuttia?

Nine months into the engagement, the results showed up in numbers we could report directly to leadership.

Organic traffic grew by 123.7% month over month, driven by a combination of new content built off the audience research and updates to pages that had been losing ground before the audit.

Image Source: Ahrefs

I have said it many times. One of the reasons LearnWorlds grew fast around 2020, was because we had delivered 80% of the organic content plan we planned with Minuttia before it hit.

We covered most important commercial queries.

When e-learning surged in Covid, we were there, well-positioned to capture the traffic.

We were ready, at the right time.

Of course, many more things happened – the team was growing, the budget was growing, engineering delivered some important items. It was a team effort, but SEO captured the traffic.

The number of keywords we ranked for increased by 51.7%, spread across new and updated content in high positions in our target market. Updates were always a big part of LearnWorlds’ content strategy, as keeping up high with our top content has always been important.

Image Source: Ahrefs

The link building work added 77 new backlinks from authoritative, relevant domains, which helped close the domain rating gap that had been holding our content back from ranking as well as it should have. 

Image Source: Ahrefs

The traffic and keyword numbers show the big numbers, the reality was however the operational changes which impacted the long-term.

Our content briefs became more detailed and consistent, and production followed an actual process instead of ad hoc decisions made week to week. 

Writers produced first drafts faster, our internal team’s SEO knowledge grew, and we had a clearer system for prioritizing which content to tackle next.

Those changes outlasted the engagement itself. The traffic numbers reflect nine months of work. The processes and internal capability are still paying off today.

What Does Minuttia Offer Now? 

The agency I worked with in 2019 and 2020 focused almost entirely on traditional SEO, i.e., keyword research, content strategy, link building, and technical fixes aimed at ranking well in Google.

Minuttia’s services today cover more ground. Alongside Google search strategy, the agency now works on dominating AI search platforms like ChatGPT and Perplexity, human and AI-assisted content creation, digital PR, and even Reddit marketing as a way to influence how brands get mentioned in AI-generated answers. 

There’s also a reporting tool built specifically to track how AI systems discover and cite a company’s content, something that didn’t exist as a category when LearnWorlds signed on.

The core positioning hasn’t changed. What Minuttia does with it has expanded to match how people actually search now.

Why We Ended the Partnership

2020 was an incredibly busy year, and we were behind in our content plan.

For what we did, we had a queue for a whole year to cover in deliverables to be done from our internal team.

We paused Minuttia until we covered some ground.

Then, our Series A took place, and the VC dictated their own agency – which I was not happy with… but the money talks.

Starting the New Project

For 1.5 years I went freelancing, where we collaborated with Minuttia on a few side-projects.

And, now in my new company one of the most important agency “hires” is Minuttia, which we were budgeting since last year. Internal changes delayed the project, as we focused on migrations & fixing other channels.

Now, we are betting on SEO & AI Search to be the next ROI-positive channel.

Final Verdict

Last time, ROI from SEO was 10x-20x (depending on month & spend, it was quite variable). SEO was an easier channel, and we were well-positioned for it.

A few lucky moments helped with capturing traffic.

Minuttia delivered on what LearnWorlds needed most, and that’s a real strategy behind our content.

Over nine months, that translated into 123.7% growth in organic traffic, a 51.7% increase in ranking keywords, and 77 new backlinks from authoritative sites.

Just as important, our internal team came out of the engagement more capable, with processes and skills that outlasted the contract itself.

This isn’t a hands-off arrangement, and it isn’t the cheapest option available. But if you want an SEO and AEO agency that treats your business like theirs, Minuttia is worth a conversation.

I am paying a trusted partner.

I know my investment will have ROI.

And, I know their values align with my team’s values.